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Content Strategy

7 steps to create a solid content marketing strategy

You're just an alien from another planet until your content strikes a chord with your audience. So:

  • Collect your data and analyze it
  • Create your target personas and content themes

Some great tools in this step of the process:
1. Know your target market
Why are you bothering with content to begin with?

For example, make sure your goals are:
  • Realistic: "I want to publish 1 piece of content daily." This is both specific and doable.
  • Measurable (KPIs): "I want to increase our blog traffic by 5% by next month." There is a timeline and way to measure this.
  • Relevant: "I'll increase the quality of leads by providing valuable content that builds trust." This aligns with the business strategy.

Platforms like StoryChief help you meet your end goal, where you can create content and collaborate before distributing and tracking performance.
2. Unearth your goals
"Who you are tomorrow begins with what you do today"
3. Take an inventory
What do you have in-house already? Perform a content audit so you're not reinventing the proverbial wheels.

You can do this manually or use tools:

While you're at it, make sure to set your brand's tone and voice.
Powering up your content is key. But before you blast off...

Decide on your format.
  • For Brand Awareness: Social Media Posts, Blog Posts and Articles, Infographics, Videos
  • For Lead Generation: Ebooks, Case Studies, Templates, Webinars, Podcast

Then decide on your publishing channels.
4. Get to planning it
5. Document it all
A solid content strategy yields documented and repeatable workflows. Get the right tools so you don't fall into the Black Hole of Content:

Visual Content and Workflow Diagramming:
- LucidChart
- Draw.io

Notes and List-Keeping:
- Evernote
- Microsoft OneNote
- Google Keep

Project Management:
- Trello
- Airtable
- Basecamp
- Asana
- Notion
    You've got your content and you know where it's going. It's time to launch it.

    But before you do:
    Now go and get your brand out there!
    6. Blast off and promote
    Equally as important as the launch is the landing.

    You need to determine what works and what doesn't work, and where. The behavior of your visitors will dictate your future content plans:

    Then you can go huddle with your team live or via Slack or Appear.in and do it all over again!
    7. Measure your landings
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    Not a black friday deal, but very helpful insights. 7 steps to successfully launch your story
    The icons you've been missing your whole life.
    CRM magic for B2B businesses. Sell more with less work!
    For video calls and online demos where your content focused on keeping the conversation going.
    Build lists and get clicks.
    Facebook Messenger newsletters have never looked better.
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    Good Luck!

    Disclaimer: We don't have any affiliate connections with these tools. We just find them very useful and think you might think so too.