7 steps to create a solid content marketing strategy
You're just an alien from another planet until your content strikes a chord with your audience. So:
Collect your data and analyze it
Create your target personas and content themes
Some great tools in this step of the process:
for asking questions in fun ways.
Think With Google: Marketer's Almanac
for market research.
to monitor your web traffic or other channels
CoSchedule's Headline Analyzer
for choosing topics and killer headlines
to find trending articles
resources are a killer way to gain timely key insights.
1. Know your target market
Why are you bothering with content to begin with?
For example, make sure your goals are:
: "I want to publish 1 piece of content daily." This is both specific and doable.
: "I want to increase our blog traffic by 5% by next month." There is a timeline and way to measure this.
: "I'll increase the quality of leads by providing valuable content that builds trust." This aligns with the business strategy.
help you meet your end goal, where you can create content and collaborate before distributing and tracking performance.
2. Unearth your goals
"Who you are tomorrow begins with what you do today"
3. Take an inventory
What do you have in-house already? Perform a content audit so you're not reinventing the proverbial wheels.
You can do this manually or use tools:
While you're at it, make sure to set your brand's tone and voice.
Mailchimp Content Style Guide
Content Writing Checklist
will help you level up your content
Powering up your content is key. But before you blast off...
Decide on your format.
For Brand Awareness: Social Media Posts, Blog Posts and Articles, Infographics, Videos
For Lead Generation: Ebooks, Case Studies, Templates, Webinars, Podcast
Then decide on your publishing channels.
Co-workers & Ambassadors
Guest Blogging/Content Swap
Promotion through ads and
4. Get to planning it
5. Document it all
A solid content strategy yields documented and repeatable workflows. Get the right tools so you don't fall into the Black Hole of Content:
Visual Content and Workflow Diagramming:
Notes and List-Keeping:
You've got your content and you know where it's going. It's time to launch it.
But before you do:
Be sure your content is optimized for mobile.
Avoid duplicate content
Prioritize using a
Don't forget about SEO:
is super easy to use for keyword research
StoryChief's very own
was ranked #2 of the day on Product Hunt!
Now go and get your brand out there!
6. Blast off and promote
Equally as important as the launch is the landing.
You need to determine what works and what doesn't work, and where. The behavior of your visitors will dictate your future content plans:
Google's Campaign URL Builder
is a gem for tracking where your visitors are coming from. The
identify your flow of traffic.
Then you can go huddle with your team live or via
and do it all over again!
7. Measure your landings
: We don't have any affiliate connections with these tools. We just find them very useful and think you might think so too.